The Voice of Your Customers . . .
Insights Survey
Collecting Feedback From Your Customers . . . About Their
Experience with Your Products, Service, and Employees
what you believe you are “known for” by your customers is “in sync” with their actual experience, how to
improve organizational effectiveness in the areas of product and service outcomes, and being customer
focused. You'll know how to improve or fine tune, and what to measure with regular customer feedback.
The survey results provide actionable data for knowing which operational issues and employee and
management development needs (from your customer’s perspective) are most important to achieving
superior business results of sales and profit growth.
Survey topics include:
- Overall Company and department satisfaction
- The level of customer loyalty
- Customer expectations compared to actual experience
- Customer experience with employees and managers
- Individual departments/categories
- Service, quality, knowledge of employees
- How likely customers are to continue buying this department’s products
- How likely customers are to recommend this department’s products to others
- Key factors that drive overall customer retention
- Key drivers of overall customer recommendations
