Ken Cooper AIM/Selling consultant and trainer Organizational development Customer relationship management Competency modeling and reporting e-Learning development
				Ken has 27+ years of organizational development consulting experience, and 26 years of consulting with Anheuser-Busch and its wholesaler family. For A-B, he has presented hundreds of sales and management training courses through the Beer Marketing Management Development and Business Development Group departments. Ken has spoken at “Dimensions of Excellence” award meetings and at national sales meetings, and has created and presented wholesaler management training on the “National Retail Monitor” annual retailer survey program broadcast on the Busch Satellite Network. Ken was the lead external consultant for A-B’s implementation of AIM/Selling, and provided the initial research on industry best practices. He wrote many of the implementation courses, trained and certified instructors/consultants, and presented the courses as needed. Ken developed and provided a complete A-B sales department competency modeling and reporting system that assessed individuals in field sales and created personal development plans. This later became Competency Coach® for Windows and was the basis for his book, Effective Competency Modeling and Reporting (AMACOM, 2000). Ken is a recognized expert on customer relationship management, and has spoken and trained internationally for the CRM division of PeopleSoft. He is author of The Relational Enterprise: Moving beyond CRM to maximize ALL your business relationships (AMACOM, 2002). Ken is a former Marketing Representative with IBM, and is a registered Professional Engineer (IE). He uses Multi-Purposed Learning™ technology to create and deploy low cost traditional and e- learning solutions for clients such as Anheuser-Busch, Pepsi-Cola bottling, Golden Harvest Seeds, and many others.. Ken’s consumer goods and retailer clients have included organizations such as: Anheuser-Busch, Rich Foods, J.C. Penney, Luden’s, Procter & Gamble, Ace Hardware, Buffalo Rock Pepsi-Cola, Ralston-Purina, and May Company. He has also served on the Board of Directors of an international shoe manufacturer.