Paul Russell

RTG project management and integration
Pepsi-Cola industry knowledge
Retailer satisfaction and profitability
Beverage sales and supervision training
Performance coaching
As an international consultant, speaker, and trainer, Paul Russell has spent the last 25
years helping Pepsi-Cola overtake Coca-Cola, helping beer wholesalers increase their
market share, and has advised organizations such as MasterCard International, UBS,
Dolly Madison Bakeries, Macklanburg-Duncan, Home Center Industry Conference,
Montana Lottery, Pennzoil, and Buffalo Rock Pepsi.
Paul is a line manager at heart, and speaks a language sales reps, supervisors, and
managers understand. He has supervised at an auto assembly plan, a printing plant,
and later helped lead a large sales force.

An informative and engaging presenter—both live and on video—Paul has extensive
media experience have done humor segments on the nationally syndicated television
program PM Magazine along with hundreds of satellite training broadcasts, and has
appeared on training videos for Sprint, Marion Merrell Dow, Payless Cashways,
National Academy of Family Physicians, Eagle Claw Fishing & Tackle, Pepsi-Cola, and
Guy’s Foods.